Erasmus+ Mobility of Peter Meža, PhD., at the University of Zadar

Peter Meža, Ph.D., a lecturer at the Faculty of Environmental Protection, completed an Erasmus+ mobility period at the University of Zadar. During his visit, he delivered guest lectures to students of the Department of Economics on product value, sustainability, and the successful launch of products onto the market.

The lectures, entitled Importance of Product Value from a Product Launch Perspective, focused on the role of product value in the market launch process. Meža presented the key factors that influence the perceived value of products and highlighted the importance of integrating sustainability considerations into product development, design, and market positioning from the outset.

The lectures were very well received by both students and academic staff at the University of Zadar and encouraged discussion on the interconnections between economic, marketing, and sustainability-related aspects of product development.

Erasmus+ mobility programmes for higher education teaching staff make an important contribution to knowledge exchange, the development of teaching approaches, and the establishment of long-term cooperation between European higher education institutions.

As part of the mobility, Meža also met with the Head of the Department of Economics, Associate Professor Jurica Bosna, PhD. Their discussions identified opportunities for future professional, teaching, and research cooperation between the University of Zadar and the Faculty of Environmental Protection.

Erasmus+ mobilnosti visokošolskih učiteljev pomembno prispevajo k izmenjavi znanja, razvoju pedagoških pristopov ter vzpostavljanju dolgoročnega sodelovanja med evropskimi visokošolskimi institucijami.